Growth Design - Gamified Trial
A Plug-and-Play trial UX framework that generated 4.5M ARR from 57 contracts since launch, fully integrable with all applications in Rubrik's ecosystem
CHALLENGE
How can we encourage existing users to explore other Rubrik applications and participate in a purchase decision?
Rethinking Data Monitoring System
Monitoring system redesign that achieved 12× increase in user engagement, 85% local to cloud user migration, and 70% decrease in support cases
CHALLENGE
How can we redesign the data monitoring experience systemically to attract data admins from the legacy software?
Hippo - Crypto Liquidity Aggregation
End to end crypto aggregation web app design
CHALLENGE
Leading a newly founded design team and deliver a 0-1 consumer facing crypto trading web app in agile manner
