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AINativeSeniorProductDesigner.

Zee Liu (ex-Rubrik) with founder DNA. I've shipped growth experiments worth $4.5M ARR, rebuilt systems that drove 12× engagement, and launched 0→1 products across enterprise SaaS, DeFi, and AI.

Red Dot AwardiF Design Award
Based inSan Francisco
AvailableMay 2026 →
NowDesigning AI-native UX
Built withClaude Design + Claude Code
B2B SaaS✦Enterprise UX✦AI-Native✦Web3✦DeFi✦0→1 Launches✦Design Systems✦Growth Design✦Service Design✦Design Strategy✦Conversational UI✦Data Visualization✦Mobile✦IoT✦Prototyping✦User Research✦B2B SaaS✦Enterprise UX✦AI-Native✦Web3✦DeFi✦0→1 Launches✦Design Systems✦Growth Design✦Service Design✦Design Strategy✦Conversational UI✦Data Visualization✦Mobile✦IoT✦Prototyping✦User Research✦B2B SaaS✦Enterprise UX✦AI-Native✦Web3✦DeFi✦0→1 Launches✦Design Systems✦Growth Design✦Service Design✦Design Strategy✦Conversational UI✦Data Visualization✦Mobile✦IoT✦Prototyping✦User Research
Recent work

From pixels to products that shipped.

Six projects across enterprise, crypto, and AI — ranked by impact and recency.

Growth Design — Gamified Trial
Growth
Rubrik

Growth Design — Gamified Trial

A plug-and-play trial UX framework integrable across Rubrik's product ecosystem.

$4.5MARR Generated
57Contracts
3+Products
AI Compliance Assistant
AI Native
Cocomply

AI Compliance Assistant

AI-native compliance workflow — turning regulatory complexity into guided, conversational UX.

AINative Product
0→1Launch
Rethinking Data Monitoring
Enterprise
Rubrik

Rethinking Data Monitoring

Systemic redesign of the monitoring experience to migrate data admins off legacy tooling.

85%Migration
12×Engagement
70%Fewer Tickets
Hippo — Crypto Liquidity Aggregation
Crypto
Hippo Labs

Hippo — Crypto Liquidity Aggregation

End-to-end consumer-facing crypto trading platform on Aptos, from zero to launch.

30K+Users
$20MPeak Volume
Cocomply MVP — Compliance Platform
0 → 1
Cocomply

Cocomply MVP — Compliance Platform

Designed and shipped the foundation of an AI compliance SaaS product from concept to first users.

MVPShipped
0→1Product
Apricot Finance — DeFi Lending
DeFi
Apricot Finance

Apricot Finance — DeFi Lending

Design leadership for a decentralized lending protocol on Solana, building trust in complex DeFi flows.

30,000+Users
$20MPeak Volume
Design bits

What I'm lately working on.

About me

Designer. Founder. Problem-solver.

Zee Liu portrait

Zee Liu — 刘若曾 · INTJ · San Francisco

Senior Product Designer with two design degrees (UIUC + Academy of Art), a Red Dot and iF Design award-winning track record at Rubrik, and founder experience building Ambian Innovation from the ground up.

I cut to root causes, not symptoms. From enterprise SaaS to crypto platforms to AI-native products, I design systems that convert — and I ship them myself when needed.

Psychoanalysis enthusiast. Cat adventure photographer. Aspiring DJ. Chinese billiards competitor.

LinkedInResume
Thoughts

The ramblings.

May 3, 2026Substacksubstack

Stop introducing yourself to AI. Here is the template I made

✦ Get in touch

Have a project
in mind?

zzliudesign@gmail.com