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SeniorProductDesigner.Builder.AI-fluent.

Zee Liu (ex-Rubrik) with builder experience. I've shipped growth experiments worth $4.5M ARR, rebuilt systems that drove 12× engagement, and launched 0→1 products across enterprise SaaS, DeFi, and AI.

Red Dot AwardiF Design Award
Based inSan Francisco
AvailableMay 2026 →
NowDesigning AI-native UX
Built withClaude Design + Claude Code
B2B SaaS✦Enterprise UX✦AI-Native✦Web3✦DeFi✦0→1 Launches✦Design Systems✦Growth Design✦Service Design✦Design Strategy✦Conversational UI✦Data Visualization✦Mobile✦IoT✦Prototyping✦User Research✦B2B SaaS✦Enterprise UX✦AI-Native✦Web3✦DeFi✦0→1 Launches✦Design Systems✦Growth Design✦Service Design✦Design Strategy✦Conversational UI✦Data Visualization✦Mobile✦IoT✦Prototyping✦User Research✦B2B SaaS✦Enterprise UX✦AI-Native✦Web3✦DeFi✦0→1 Launches✦Design Systems✦Growth Design✦Service Design✦Design Strategy✦Conversational UI✦Data Visualization✦Mobile✦IoT✦Prototyping✦User Research
Recent work

From pixels to products that shipped.

Six projects across data security, SaaS, AI, and DeFi.

Systems Design — Enterprise Migration
Enterprise
Rubrik

Systems Design — Enterprise Migration

Systemic redesign of Rubrik's data-monitoring console — moved 85% of customers off a legacy on-prem tool, 12× engagement, contributed to the 2024 IPO.

85%Migration
12×Engagement
70%Fewer Tickets
AI Native — Multi-Agent Governance
AI Native NDA
Cocomply

AI Native — Multi-Agent Governance

AI-native compliance workflow — proactive multi-agent governance, not another chatbot.

AIAgent Orchestration
RecognizedAIFinTech100 + NVIDIA Inception
Multi-Role Workflow — Banking Compliance
0 → 1 NDA
Cocomply

Multi-Role Workflow — Banking Compliance

Designed and shipped the foundation of an AI compliance SaaS product from concept to first users.

MVPShipped
0→1Product
Growth Design — Gamified Trial
Growth
Rubrik

Growth Design — Gamified Trial

Plug-and-play trial framework that drove $4.5M new ARR by turning existing Rubrik backup customers into product-led buyers of add-on data-protection products.

$4.5MARR Generated
57Contracts
3+Products
AI Adoption Consulting — Designing How a Team Works With AI
Service Design
Confidential client

AI Adoption Consulting — Designing How a Team Works With AI

Embedded AI workflow design for a technical org — 60% efficiency gain through context architecture, SOP modularization, and a single source of truth for AI context.

60%Efficiency increase
88%Token reduction, pilot task
Risk Visualization + Design System — DeFi Lending
DeFi
Apricot Finance

Risk Visualization + Design System — DeFi Lending

DeFi lending protocol on Solana — designed the Apricot Bar (signature color-progression risk viz), the atomic design system shipped 1:1 with engineering's React, and led a 5-person founding design team.

0→1System + brand
5-personDesign team led
Design bits

What I'm lately working on.

About me

Designer. Founder. Problem-solver.

Zee Liu portrait

Zee Liu — 刘若曾 · INTJ · San Francisco

Senior Product Designer with two design degrees (UIUC + Academy of Art), a Red Dot and iF Design award-winning track record at Rubrik, and founder experience building Ambian Innovation from the ground up.

I cut to root causes, not symptoms. From enterprise SaaS to crypto platforms to AI-native products, I design systems that convert — and I ship them myself when needed.

Psychoanalysis enthusiast. Cat adventure photographer. Aspiring DJ. Chinese billiards competitor.

Resume
Thoughts

The ramblings.

May 3, 2026SubstackIdentityAIself-systems

My personal multi-file AI orchestration that differentiates you from the average user

Read more on Substack
✦ Get in touch

Have a project
in mind?

zzliudesign@gmail.com