Zee Liu
刘若曾 · INTJ · San Francisco
Senior Product Designer (ex-Rubrik) with founder DNA. I care about hierarchy, clarity, consistency, and maintainability.
My UX journey has taken me to opportunities that allow me to navigate user empathy for technical B2B and consumer-facing products, contribute to both large orgs and small teams, apply visual consistency and workflow simplicity, make data-supported decisions, develop product sense around systematic thinking, be the UX advocate in cross-functional environments, and mentor junior designers on feedback and design culture.
My Journey in UX Design
From curious student with 2 degrees in design, to full-time designer, then agency founder, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences — blending storytelling, structure, and design into every project.
Where I've Been Recently
After graduating during the COVID lockdown in San Francisco, I jumped straight into work without much time to focus on personal connections or reflection.
In 2024, when I faced a layoff, it gave me the chance to travel around East Asia, reconnect deeply with my family, and spend meaningful time with my grandparents — before my grandfather passed away. That period wasn't just a personal break; it was a vital reset. It allowed me to realign my life priorities and career goals, contribute my design skills to social good, and build meaningful networks within the tech community.
This gap became a refreshing pause that re-energized me for the next steps in my career with more momentum and determination.
What I'm Passionate About
Design fascinates me for its quiet power to shape social behavior and community mental models. I reached out to Don Norman, the father of experience design, to propose building the community of "Designers for Social Cause." I had the fortune to meet with him, and we're now moving it toward reality.
Watch: My meeting with Don Norman →I've been in psychoanalytic therapy for five years. In my free time, I host and organize designer-facing webinars on mental health and burnout in the East Asian tech community.