A little bit about me

My journey began as an Industrial Design undergraduate, where I discovered the profound influence design has on emotions and quality of life. Transitioning into UX during graduate school elevated my understanding of its undeniable impact on business value, social behavior, and more. As a senior/lead designer, I’ve gained experience in everything from refining the consistency of visual UI language to advocating for strategic UX decisions with cross-functional stakeholders.

Throughout my career, I’ve had the opportunity to drive impactful design solutions across various industries. Previously at Rubrik, I delivered customer-facing product experiences that successfully drove customer migration and adoption, contributing to the company’s transition to a SaaS model and eventual IPO.

Outside my 9-5, I’m a bit of a jack-of-all-trades dabbling in music, photography, and sports. Weekends at my place often turn into music jam sessions with my friends from The Fancy Monkey (definitely check them out on Soundcloud!). I also love teaming up with local Bay Area photographers to bring exciting concepts to life. As for sports, billiards, tennis, and snowboarding are my go-to’s. You can often find me at Family Billiards in SF, practicing until the early hours of a Sunday morning for the upcoming national BCA league tournament, or hitting the foam pits in Tahoe to work on my snowboarding tricks during snow seasons. And of course, my Bengal cat is the absolute love of my life—her favorite activity is leash walking around SF, she’s got her own Instagram, so feel free to give her a follow!

Design Community Project

My conversation with Don Norman and its backstory

If you’re a passionate designer, you’re likely familiar with the legendary Don Norman, the father of “User Experience.” He has been a powerful advocate for “Design for Good,” “Integrating Design Thinking into Business,” and “Human-Centered Design.” (Check out his new book Design For A Better World) I was fortunate enough to spend an afternoon discussing with him how we can turn these principles into practical action by cultivating a community of thoughtful designers.

Why This Matters:
Throughout my career as a UX strategist and designer, working within both startups and corporate environments, I’ve witnessed the challenges and successes of advocating for design thinking in business and elevating designers to decision-making roles. This experience sparked the idea of bridging the gap between design and business in the tech industry. I believe the most effective way to achieve this is by leveraging successful examples to inspire and empower a broader audience of young designers.

Don Norman’s insights have been a significant source of motivation for me. Through an introduction by our mutual friend Adam, I shared my vision with Don, and our deep conversation validated my thinking. With his feedback and encouragement, I’m excited to move forward with organizing a mission-driven design community.

What’s Next:
This project is currently on hold, but I’ll be sharing more content and updates in the coming months. If you’re a designer passionate about elevating your voice and the role of design within organizations, I’d love to connect with you. Let’s discuss how we can work together to make a real impact!

Design Community Project

My conversation with Don Norman and its backstory

If you’re a passionate designer, you’re likely familiar with the legendary Don Norman, the father of “User Experience.” He has been a powerful advocate for “Design for Good,” “Integrating Design Thinking into Business,” and “Human-Centered Design.” (Check out his new book Design For A Better World) I was fortunate enough to spend an afternoon discussing with him how we can turn these principles into practical action by cultivating a community of thoughtful designers.

Why This Matters:
Throughout my career as a UX strategist and designer, working within both startups and corporate environments, I’ve witnessed the challenges and successes of advocating for design thinking in business and elevating designers to decision-making roles. This experience sparked the idea of bridging the gap between design and business in the tech industry. I believe the most effective way to achieve this is by leveraging successful examples to inspire and empower a broader audience of young designers.

Don Norman’s insights have been a significant source of motivation for me. Through an introduction by our mutual friend Adam, I shared my vision with Don, and our deep conversation validated my thinking. With his feedback and encouragement, I’m excited to move forward with organizing a mission-driven design community.

What’s Next:
This project is currently on hold, but I’ll be sharing more content and updates in the coming months. If you’re a designer passionate about elevating your voice and the role of design within organizations, I’d love to connect with you. Let’s discuss how we can work together to make a real impact!