Case 04 / 06Hippo LabsJan 2022 — Jun 2022Crypto · Consumer
$20M peak daily volume.
- Crypto
- Consumer
- 0→1
- Aptos
End-to-end consumer-facing liquidity aggregator on Aptos.
- Role
- Lead Product Designer
- Timeline
- Jan 2022 — Jun 2022
- Team
- Founder + 4 engineers
- Tools
- Figma, Design Systems, Illustration
The deeper cut
Most of my work lives behind NDAs and embargoes. The walkthrough that matters — the why, the things I cut, the calls I'd make differently — happens in conversation, not on a page.
The design problem
Launch a consumer-facing DEX aggregator on a brand-new chain (Aptos), from brand to product, in under a year — with a small founding team and no existing playbook for the chain's UX patterns.
Outcome at a glance
30K+ wallets
Launched as the first consumer-facing DEX aggregator on Aptos.
$20MPeak daily vol
30K+Wallets
0→1From scratch
02My contributions
Where I made the calls.
- 01Defined the brand and visual identity from zero.
- 02Designed end-to-end swap, portfolio, and rewards flows with an emphasis on first-time crypto users.
- 03Built and shipped the design system that the engineering team consumed throughout the build.
- 04Owned UI QA across the launch and the first growth waves.
